Elie Labortoire | Elie Industries Co. Ltd

This is the latest and the most ambitious addition to Elie Industries Co. Ltd activities. Reputed cosmetics consultants from France have been retained to formulate the proposed products. In developing the formulations, research data on skin types and consumer needs – specifically for this part of the world, has been addressed.

Major equipment’s for manufacturing of cosmetics are being supplied from European machinery manufacturers, who have an enviable reputation of being sole suppliers to some of the largest global players in the field of cosmetics.
A new facility was installed for the manufacturing of toilet and specialty soaps in the year 2004. This facility is being equipped by high-speed toilet soap making and packing lines from Binacci (Italy).

The plant offers a diversity of high quality detergents & households, under the well-known brand names: FAB, MR. BRITE, TOULA, FRESCA, FLYTEX, and GAMAR& MAGIQ; such as;

Detergent Cake: In order to satisfy all our customers we offer detergent cakes QAMAR with high efficiency, nicely packed and perfumed.
Liquid Detergents: Following the international trend of using more & more liquid detergents, and using the best quality ingredients, we offer a wide range of liquid detergents for different applications; such as; hand wash, dish wash, floor cleaner, fabric cleaner, fabric softener, toilet cleaner, cream cleanser and glass cleaner.
Paste Detergents: Sophisticated advanced formulation for special uses of paste detergent is also within the products range.
Powder Detergent: Powder detergent with the best performance & quality.

Elie Laboratoire has not only succeeded in nurturing the premium brands of our associates, but provided the most vital promotional inputs to gain spectacular growth in market shares and volumes.

Elie Laboratoire is staffed with a strong marketing team backed by market intelligence, market research, consumer trends and competition activity. The company maintains continuous updates and an exhaustive data bank of consumer spending patterns, demographic and economic segmentation to ensure well focused marketing efforts.